Enhancing Customer Retention Through Data Mining Techniques
نویسندگان
چکیده
منابع مشابه
mining customer dynamics in designing customer segmentation using data mining techniques
one of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via time. the dominant characteristics of these groups are also investigated. to obtain this objecti...
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ژورنال
عنوان ژورنال: Machine Learning and Applications: An International Journal
سال: 2017
ISSN: 2394-0840
DOI: 10.5121/mlaij.2017.4301